Category Archives: Readings

Critical/Analytical considerations of trailers

YOU’RE NEXT TRAILER: Irony, Mystery, Interpellation

Posted on August 22, 2013 by Frederick Greene

Made in 2011 and screened for festival audiences that year, You’re Next, directed by Adam Wingard from a script by Simon Barrett, is that rare, lucky horror film, plucked from obscurity and given a big-budget, full-press campaign by major studio, … Continue reading →

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DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Posted on July 17, 2013 by Frederick Greene

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading →

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“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

Posted on July 11, 2013 by Frederick Greene

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading →

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