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Tag Archives: movie marketing
THE HOBBIT: An Unexpected Journey TRAILER: Singing Dwarves, Creeping Gollum, but no Mention of Dragons or Spiders
Like all the other J.R.R. Tolkein fans around the world (and we are legion), I’m anticipating the release of Peter Jackson‘s production of the Hobbit (2012). Why then did the trailer give me pause, curl my lip, elicit a “wha?” … Continue reading
Posted in Readings
Tagged bilbo, dwarves, frodo, gollum, ian holm, ian mckellan, j.r.r tolkein, kate blanchett, LOTR, martin freeman, mgm, middle earth, movie marketing, movie trailer, new line, peter jackson, smaug, the hobbit, warner bros.
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BOURNE LEGACY TRAILER: No Bourne, No Ludlam, No Sequel, No Prequel
The new Bourne Legacy, slated for Aug. 10th release is not based on the book of the same name by Eric Van Lustbader, “official” heir to Robert Ludlam‘s novelistic career; it does not feature the character Jason Bourne; it does … Continue reading
Posted in Readings
Tagged aaron cross, albert finney, david straitharn, ed norton, eric van lustbader, joan allen, marketing challenge, matt damon, movie marketing, outcome agent, paul greengrass, prequel, rachel weisz, reboot, robert ludlam, sequel, series, spy thriller, The Bourne Legacy trailer, treadstone program, universal studios
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BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle
THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading