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Tag Archives: movie marketing
THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary
FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading
Sizzling Update — Getting to Greenlight with help from the pros
A couple of weeks ago, I wrote about trailers created before feature footage was available, using materials ripped from other films, home movies, stock footage–wherever! Often, these are fan-generated, based on love for the source material and a desire to … Continue reading
Posted in Observations and Provocations
Tagged docsandtv.com, headshot, jijo reed, movie marketing, sizzlepitch, sizzles, Trailers
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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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