Tag Archives: movie marketing

ALL IS LOST Trailer: The Elemental Rhythm of Movie Marketing

Posted on November 20, 2013 by Frederick Greene

Reviews for All Is Lost highlight the film’s paucity of dialogue. In this film about a lone American sailor struggling to survive in the vastness of the Indian ocean after his boat’s hull is punctured by an errant shipping container, … Continue reading →

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MITTY TRAILER: Compelling and Connecting with Color

Posted on October 27, 2013 by Frederick Greene

I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading →

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CARRIE TRAILER & TEASER: A tell-all campaign for a high-profile remake

Posted on October 15, 2013 by Frederick Greene

Though I love the Brian DePalma original (with the extraordinary Sissy Spacek), I’m looking forward to Kimberly Fierce‘s adaptation of Steven King‘s classic tale of shame, sexuality, puberty and power. Julianne Moore is an inspired choice to follow the inimitable … Continue reading →

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