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Tag Archives: movie marketing
Q & A with an Argentinian Film Student
A couple of months ago, I received a request to respond to an online interview. Having reflected, responded and revised, I’m posting my answers to my interlocutor’s questions, hoping that they might prove salutary to other readers. Thanks to Mr. … Continue reading
Posted in Articles and Interviews
Tagged argentina, coming attractions, current practice of, fan videos, film student, future of, history of, interview, Keith Johnston, LISA kernan, market research, media studies, mobile trailers, movie marketing, movie trailers, previews, q & a, research, small screen, user generated content, Vinzenz Hediger, walter benjamin
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New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.
By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading
CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products
I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading
Posted in Observations and Provocations, Readings
Tagged " trailer, automobile, Batman, ben affleck, castration, chevrolet, christian bale, commercial, corvette, desire, dream, fulfillment, los angeles, madison avenue, movie marketing, paradox, phallus, product trailers, stingray, theory, transformers, unconscious
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