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Tag Archives: transformers
CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products
I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading
Posted in Observations and Provocations, Readings
Tagged " trailer, automobile, Batman, ben affleck, castration, chevrolet, christian bale, commercial, corvette, desire, dream, fulfillment, los angeles, madison avenue, movie marketing, paradox, phallus, product trailers, stingray, theory, transformers, unconscious
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Battleship Trailers: From Story to Spectacle as the Skepticism Continues
RECENTLY RELEASED TRAILER I come not to condemn the beleaguered board-game inspired movie, but to praise its recent repositioning via the trailer above. Defying the skepticism and negative critical reaction to the 209M Hasbro branded summer blockbuster, (which, by the … Continue reading
Posted in Readings
Tagged battleship trailer, box office, brooklyn decker, hasbro, liam neeson, marketing, positioning, rihanna, transformers
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