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Tag Archives: movie marketing
Working in the World of Propaganda: Creel, Lippmann & Bernays
[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged creel commission, early trailers, edward bernays, frames cinema journal, george creel, movie marketing, movie promotion, persuasion, propaganda, public relations, walter lippmann, world war i
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WHEN A SPOOF TRAILER IS NO LONGER SPOOFING: Machete (2007) & Machete (2010) and the Crystal Image of the Futurum Exactum
[MACHETE SPOOF TRAILER – 2007] Daniel Hesford, a Ph.D. Candidate at the University of Edinburgh, in his just published article “Action…Suspense…Emotion!: The Trailer as Cinematic Performance,” (in the special issue of Frames Cinema Journal devoted to promotional materials that I’ve … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged crytal image, daniel hesford, danny trejo, frames cinema journal, futurum exactum, gilles deleuze, grindhouse, jacques lacan, LISA kernan, machete spoof trailer, movie marketing, promotional materials, rodriguez, tarentino, Vinzenz Hediger
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“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence
In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading