Tag Archives: movie marketing

DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading

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TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!

[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading

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