Tag Archives: uea

A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS

Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading

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TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!

[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading

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TRAILERS AS A SUBJECT OF ACADEMIC STUDY: Q & A with British University Students (part ii)

This film has a 7% Rotten Tomatoes score and yet the trailer is superb–both in terms of understanding its audience and compellingly articulating its various appeals. I use it every year in my class as an example of the “lousy … Continue reading

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