Tag Archives: Trailers

Sizzling Update — Getting to Greenlight with help from the pros

Posted on July 9, 2012 by Frederick Greene

A couple of weeks ago, I wrote about trailers created before feature footage was available, using materials ripped from other films, home movies, stock footage–wherever! Often, these are fan-generated, based on love for the source material and a desire to … Continue reading →

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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way

Posted on June 26, 2012 by Frederick Greene

Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading →

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Movie Apps: interactivity, investment, engagement and ?

Posted on May 29, 2012 by Frederick Greene

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading →

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