Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Tag Archives: Trailers
Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!
AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading
Posted in Observations and Provocations, Readings
Tagged avengers tv spots, bandwagon approach, biggest opening weekend, blockbuster, harry potter and the deathly hallows part ii tv spots, mark rufallo, marketing, post-release trailers, promotion, reviews, robert downey, scarlett johansson, Trailers, voice over
Leave a comment
THE AVENGERS: IGN Rewind Dissects the Trailer for fun, fans, profit and promotion
Recently I wrote about trailers for trailers, using Prometheus as my example. One of my small, but devoted readers sent me a link to full page advertisement that 20th Century Fox purchased in UK newspapers announcing the release of its … Continue reading
Posted in Readings
Tagged 20th century Fox, avengers, black widow, ign rewind, loki, marketing, marvel, richard wagner, tony stark, Trailers
Leave a comment
Market Research & Testing: Reports from the Frontlines of Movie Advertising
This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading
Posted in Observations and Provocations
Tagged market research, nielsen, NRG, testing, the love guru, Trailers
1 Comment