Tag Archives: Trailers

IT DEPENDS: A Defense of Trailers as Virtuoso Film Art

Posted on February 9, 2012 by Frederick Greene

[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading →

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Trailers are and Trailers do…..Insights from Scholars rather than trailermakers

Posted on January 31, 2012 by Frederick Greene

“The Production of a film includes the making of its “consumable” identity. Certain filmic elements are developed into a premeditated network of advertising and promotion that will enter the social sphere of reception. Such an intricate relation between film and … Continue reading →

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Trailers Are….. Insights from scholars of (rather than makers of) trailers

Posted on January 27, 2012 by Frederick Greene

Trailer maker and film marketing pioneer Andy Kuehn told me repeatedly that the movie industry operated on the guild system: start at the bottom; work your way up; learn by apprenticeship; pay your dues; serve your time; rely on those … Continue reading →

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