Tag Archives: Trailers

Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)

Posted on January 5, 2012 by Frederick Greene

First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading →

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TWILIGHT'S LAST GLEAMING: THE DARK KNIGHT RISES TO OCCUPY AMERICA

Posted on January 3, 2012 by Frederick Greene

FIRST OF ALL, HAPPY NEW YEARS! AFTER 2 WEEKS OF GUEST POSTS, I’M BACK. I recently saw the trailer for The Dark Knight Rises at the cinema and knew I had to write about it. Now that I’ve watched it … Continue reading →

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Meta Movies – Trailers, Free Samples & Self-consciousness

Posted on November 23, 2011 by Frederick Greene

(A FILM ABOUT COMEDY WITH JERRY SEINFELD) I have tried to use this blog to denaturalize and defamiliarize my subject. I’ve wanted to introduce critical distance into the appreciation of these short commercial films that are so universally enjoyed, so … Continue reading →

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