Tag Archives: Trailers

100 Years of Movie Trailers: What More Could an Audience Want?

Posted on November 10, 2011 by Frederick Greene

Boy do we have an exciting post today! The following MP3 file is from my recent talk at New York University’s Department of Cinema Studies, at the Tisch School of the Arts in New York City on October 19th, 2011. … Continue reading →

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Contradiction, Paradox and the Political Unconscious of Trailers

Posted on November 8, 2011 by Frederick Greene

In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading →

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10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

Posted on November 2, 2011 by Frederick Greene

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading →

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