Tag Archives: Trailers

THE FIRST TRAILERS: SERIES & SERIALS

Posted on October 19, 2011 by Frederick Greene

You would think that from the birth of filmmaking and film projection, trailers would have emerged as an essential mode of marketing, advertising and promotion. Instead, it took 18 years from Edison’s triumph to the first rudimentary and barely recognizable … Continue reading →

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MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS

Posted on October 11, 2011 by Frederick Greene

Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences.  Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading →

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A Talkative First Talking Trailer: Vitaphone and The Jazz Singer

Posted on September 23, 2011 by Frederick Greene

  [EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 18-20, by permission of the Author.] “Ladies and gentleman, I am privileged to say a few words to you in this most … Continue reading →

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