Monthly Archives: November 2011

Contradiction, Paradox and the Political Unconscious of Trailers

In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading

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10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading

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