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Category Archives: Articles and Interviews
BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove
COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged audiences, bad robot, best marketed films of 2013, forbes.com, great gatsby, iron man 3, j.j. abrams, johnny depp, long ranger, man of steel, market research, movie marketing, movie promotion, movie trailers, paramount, scott mendelson, star trek: into darkness, studio marketing departments, warner bros., white house down, world war z, worst marketed films of 2013
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MOVIE TRAILERS: The Original Branded Content?!?
According to the various entities (AOl Be On, Vimeo Branded Content Channel, Forbes/Contently, Youtube Brand Channel, McMurry, McCann, etc., etc.,) clamoring to produce and distribute Branded Content on behalf of clients, the future of advertising lies with the creation of … Continue reading
A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS
Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post
Tagged " trailer, coming soon: film trailers and the selling of hollywood technology, four weddings and a funeral, frames cinema journal, Keith Johnston, movie marketing, practical advice, promo, shaun farrington, trailermaker, tv spot, uea, zealot uk
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