Category Archives: Lists & Compilations

Trailers, Movie Posters, Augmented Reality Games, APPS, etc., etc.: Promotional Materials in the Academic Spotlight

Posted on May 24, 2012 by Frederick Greene

OFFICIAL AVATAR TRAILER – Download the INTERACTIVE one at www.avatarmovie.com/air/ I got a Call For Papers yesterday from a colleague, contributor to and resource for this blog, Dr. Keith Johnston, a lecturer in film at an University of East Anglia … Continue reading →

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TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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10 META-Trailers Worth Watching

Posted on November 25, 2011 by Frederick Greene

As I noted in my Nov. 23rd post on Meta Trailers, trailers are always implicitly self-referential. Some trailers, however, foreground their status as familiar, formulaic and appealing feature film advertisements as the basis for their own promotional message. Here is … Continue reading →

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