Category Archives: Readings

Critical/Analytical considerations of trailers

Battleship Trailers: From Story to Spectacle as the Skepticism Continues

Posted on May 18, 2012 by Frederick Greene

RECENTLY RELEASED TRAILER I come not to condemn the beleaguered board-game inspired movie, but to praise its recent repositioning via the trailer above. Defying the skepticism and negative critical reaction to the 209M Hasbro branded summer blockbuster, (which, by the … Continue reading →

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Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!

Posted on May 15, 2012 by Frederick Greene

AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading →

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God Bless America Trailer: Sociopathy and graphic violence OK with the MPAA, but not the "f" word

Posted on May 10, 2012 by Frederick Greene

RED BAND TRAILER God Bless America is to be released on May 11th, though it already debuted on VOD, April 6th, an indication that its distributor had greater expectations from the “direct to vid” route than theatrical. Bobcat Goldthwait‘s ascerbic … Continue reading →

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