Category Archives: Readings

Critical/Analytical considerations of trailers

ABRAHAM LINCOLN, VAMPIRE HUNTER: Attitude is everything in a genre-bending trailer

Posted on May 3, 2012 by Frederick Greene

Cowboys and Aliens was a B.O. dud, unable to overcome the incongruity factor, possibly because the hybrid generic seam it mined was at once so rich and yet so poorly exploited. You could tell from the trailer–and the audience reaction–that … Continue reading →

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THE AVENGERS: IGN Rewind Dissects the Trailer for fun, fans, profit and promotion

Posted on May 1, 2012 by Frederick Greene

Recently I wrote about trailers for trailers, using Prometheus as my example. One of my small, but devoted readers sent me a link to full page advertisement that 20th Century Fox purchased in UK newspapers announcing the release of its … Continue reading →

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SNOW WHITE AND THE HUNTSMAN TEASER: From a Marketing Perspective, Perhaps the Evil Queen is Fairest

Posted on April 27, 2012 by Frederick Greene

The teaser trailer for Snow White and the Huntsman was released in November 2011, one week before the Kristen Stewart/ Bella Swan madness reached its peak with the release of Twilight: Breaking Dawn. And yet, Snow White (Kristen Stewart) and … Continue reading →

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