Tag Archives: Keith Johnston

ON THE PROBLEMATIC PRODUCTIVITY OF HYPE: Notes from a recent essay on FlashForward’s Experimental Promotional Campaign

Posted on October 30, 2012 by Frederick Greene

My friend, Dr. Enrica Picarelli, an Italian media scholar completing a post-doctoral fellowship at Leuphana University in Luneburg, German, sent me her essay (a short version of which recently appeared at the “In Media Res” website (a media commons project), … Continue reading →

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TRAILERS AS A SUBJECT OF ACADEMIC STUDY: Q & A with British University Students (part ii)

Posted on October 18, 2012 by Frederick Greene

This film has a 7% Rotten Tomatoes score and yet the trailer is superb–both in terms of understanding its audience and compellingly articulating its various appeals. I use it every year in my class as an example of the “lousy … Continue reading →

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TRAILERS AS A SUBJECT OF ACADEMIC INQUIRY: Q & A with British University Students

Posted on October 16, 2012 by Frederick Greene

My friend and colleague Dr. Keith Johnston, Senior Lecturer in Film & Television at the University of East Anglia in Norwich, England, contacted me recently, asking for a referral to a “real” trailer producer who might be willing to conduct … Continue reading →

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