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Tag Archives: Keith Johnston
A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS
Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post
Tagged " trailer, coming soon: film trailers and the selling of hollywood technology, four weddings and a funeral, frames cinema journal, Keith Johnston, movie marketing, practical advice, promo, shaun farrington, trailermaker, tv spot, uea, zealot uk
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A SHORT HISTORY OF COMING ATTRACTIONS: Corrections, Exceptions & Affirmations
Wired Magazine recently (June 18, 2013) published a series of articles on movie trailers that was remarkable for its breadth, analysis and research. Lest these separate pieces fail to achieve adequate distribution and consideration, I wanted to do my part. … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged aspect ratio, coming attractions, Dr. Strangelove, history of the movie trailer, independence day, jason kehe, kaleidoscope, kanew, katie m. palmer, Keith Johnston, kubrick, pablo ferro, roland emmerich, Trailers, wired magazine
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MOVIE TRAILERS GET ACADEMIC RESPECT: Frames Cinema Journal (Univ. of St. Andrews) Publishes an Entire Issue to Promotional Materials
In the letter from the editors, Kathleen Scott & Sarah Solimon make the following assertion: “Promotional materials are an essential, yet often overlooked, aspect of the film industry. In continuing our dedication to emerging areas of research in film, we … Continue reading