Tag Archives: movie marketing

DIGITAL MARKETING: The Movie Trailer's New Medium

Posted on May 8, 2012 by Frederick Greene

Bugeyes126: Viral videographer: Par of Men in Black 3’s digital campaign I visited my colleague John Weller’s classroom last night at UCLA, to sample the conversation in his Digital Marketing course, the Spring Quarter installation of the Andrew J. Kuehn … Continue reading →

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MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue

Posted on April 12, 2012 by Frederick Greene

NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading →

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TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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