Tag Archives: movie marketing

10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

Posted on November 2, 2011 by Frederick Greene

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading →

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THE FIRST TRAILERS: SERIES & SERIALS

Posted on October 19, 2011 by Frederick Greene

You would think that from the birth of filmmaking and film projection, trailers would have emerged as an essential mode of marketing, advertising and promotion. Instead, it took 18 years from Edison’s triumph to the first rudimentary and barely recognizable … Continue reading →

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"Trailers Keep People Out of the Theater" – An Interview with Vinzenz Hediger

Posted on September 7, 2011 by Frederick Greene

An Interview with German Film Professor and Trailer Expert Vinzenz Hediger Freely translated from the German language newspaper, “Tages Anzeiger,” Kultur Section, 7/25/11 “Trailers keep people out of the cinema” Interviewer: Denise Jeitziner. Critics complain that movie trailers reveal everything, … Continue reading →

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