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Category Archives: Observations and Provocations
BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove
COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged audiences, bad robot, best marketed films of 2013, forbes.com, great gatsby, iron man 3, j.j. abrams, johnny depp, long ranger, man of steel, market research, movie marketing, movie promotion, movie trailers, paramount, scott mendelson, star trek: into darkness, studio marketing departments, warner bros., white house down, world war z, worst marketed films of 2013
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MOVIE TRAILERS: The Original Branded Content?!?
According to the various entities (AOl Be On, Vimeo Branded Content Channel, Forbes/Contently, Youtube Brand Channel, McMurry, McCann, etc., etc.,) clamoring to produce and distribute Branded Content on behalf of clients, the future of advertising lies with the creation of … Continue reading
“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing
[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading
Posted in Observations and Provocations, Readings
Tagged "now you see me", analysis, box office, caper, fort da, Freud, heist, individuation, isla fisher, Jesse Eisenberg, mark ruffalo, michael caine, morgan freeman, movie marketing, movie trailer, muhammad ali, psychological development, rotten tomatoes, self-conscious, woody harrelson
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