Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Russian Trailers — Yes, there is film marketing outside the US and Western Allies

Posted on September 30, 2015 by Frederick Greene

I’m honored to share this post at Watchingthetrailer.com (my other, more scholarly blog) with my readers. ( See the Original with images here: http://www.watchingthetrailer.com/trailers-blog/russian-trailers-2 ) This Fortnight’s Post is brought to you by Ksenia Frolova, Doctoral Candidate at the The … Continue reading →

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Trollope on Trailers: Audience Expectations in the Victorian Imagination

Posted on August 20, 2015 by Frederick Greene

(This has just been posted at Watchingthetrailers.com, but since I wrote it, I can cross post it here, too!) In Anthony Trollope’s minor novel about trade and advertising, The Struggles of Brown, Jones & Robinson (1862), three business partners express … Continue reading →

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15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)

Posted on May 2, 2015 by Frederick Greene

Me and my UK collaborators, Keith Johnston & Ed Vollans, recently were interviewed by Todd Cunningham of The Wrap for his article about trailers for Summer 2015 Blockbusters. We’re delighted to get this kind of exposure for our Trailer Audience … Continue reading →

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