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Monthly Archives: June 2013
TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!
[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged charlize theron, dr. keith m. johnston, hugh jackman, jason kehe, katie m. palmer, movie marketing, norwich, prometheus, skip chaisson, skip film, Trailers, tweaser, twitter, uea, vinedotcom, wired magazine, wolverine, x-men
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Working in the World of Propaganda: Creel, Lippmann & Bernays
[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged creel commission, early trailers, edward bernays, frames cinema journal, george creel, movie marketing, movie promotion, persuasion, propaganda, public relations, walter lippmann, world war i
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HANDS UP! Promo: A Sophisticated, Multi-Media Movie Preview and Sales Presentation from 1918
[I’ve written about this promo before, but here is the case study from my recently published article in the special issue of Frames Cinema Journal devoted entirely to promotional materials: “Working in the World of Propaganda: Early Trailers & Modern … Continue reading