Monthly Archives: June 2013

TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!

[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading

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Working in the World of Propaganda: Creel, Lippmann & Bernays

[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading

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HANDS UP! Promo: A Sophisticated, Multi-Media Movie Preview and Sales Presentation from 1918

[I’ve written about this promo before, but here is the case study from my recently published article in the special issue of Frames Cinema Journal devoted entirely to promotional materials: “Working in the World of Propaganda: Early Trailers & Modern … Continue reading

Posted in Articles and Interviews, Classic Readings (of classic film trailers), Readings | Leave a comment