Monthly Archives: May 2012

Movie Trailer Editing: Tips, Best Practices and Links

One of my close friends is currently enrolled in Video Symphony‘s 14 month editing program, so I’ve been absorbing editing theory and technique every time we’re together, and reminding myself of the subtlety, complexity and sheer artistry involved. Thus inspired … Continue reading

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Movie Apps: interactivity, investment, engagement and ?

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading

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Trailers, Movie Posters, Augmented Reality Games, APPS, etc., etc.: Promotional Materials in the Academic Spotlight

OFFICIAL AVATAR TRAILER – Download the INTERACTIVE one at www.avatarmovie.com/air/ I got a Call For Papers yesterday from a colleague, contributor to and resource for this blog, Dr. Keith Johnston, a lecturer in film at an University of East Anglia … Continue reading

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