Tag Archives: marketing

We scheduled our release to coincide with the release by Warner Bros of the trailer for the 3rd and final installment of The Hobbit. So many survey respondents mentioned the Wrath of Smaug, it just felt right! [EDITORS NOTE: This … Continue reading

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MOVIE TRAILERS: The Original Branded Content?!?

According to the various entities (AOl Be On, Vimeo Branded Content Channel, Forbes/Contently, Youtube Brand Channel, McMurry, McCann, etc., etc.,) clamoring to produce and distribute Branded Content on behalf of clients, the future of advertising lies with the creation of … Continue reading

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BOOK TRAILERS: Selling Words with Images Part I of ?

I’ve blogged before in this space about book trailers as an extension of the “preview of coming attraction” phenomenon into the world of publishing. Book trailers, as I’m frequently asked, are pretty much like what you’d think they’d be: audio-visual … Continue reading

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