Tag Archives: market research

Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)

[Since I’m actively collaborating with and contributing to the Watching the Trailer research project, and its site and blog, for the near future, i’ll be reposting content that has been initially posted there. Double dipping, you say? Perhaps, but in … Continue reading

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We scheduled our release to coincide with the release by Warner Bros of the trailer for the 3rd and final installment of The Hobbit. So many survey respondents mentioned the Wrath of Smaug, it just felt right! [EDITORS NOTE: This … Continue reading

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Watching the Trailer, a research project that examines trailer audience uses, reactions and attitudes, has launched

Greetings Movie Trailers 101 readers and visitors. As habitues may kindly recall, I’ve been collaborating with fellow trailer scholars Dr. Keith Johnston and Dr. Ed Vollans of the University of East Anglia, Norwich, UK, on a survey of movie trailer … Continue reading

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