Watching the Trailer, a research project that examines trailer audience uses, reactions and attitudes, has launched

Homepage for the Trailer Audience Survey Project

Homepage for the Trailer Audience Survey Project

Greetings Movie Trailers 101 readers and visitors.

As habitues may kindly recall, I’ve been collaborating with fellow trailer scholars Dr. Keith Johnston and Dr. Ed Vollans of the University of East Anglia, Norwich, UK, on a survey of movie trailer audiences. I’ve been devoting my blogging energies to the site we’ve just launched at, where we’ve begun reporting the results from our inquiries about how trailer audiences use, think about, understand and react to movie trailers. We’ve had a very gratifying press response to our Nov. 6th launch, including the following articles that appeared in major UK papers and film sites.

The Guardian

The Daily Mail

Den of Geek


In the coming months, I’ll be reposting our Watching the Trailer content (to which I’ve contributed writing, analysis and curiosity), and in that way populate my site and our site simultaneously.

It’s nice to be back on WordPress!

Fred Greene

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movietrailers101 by Fred Greene is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.
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