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Monthly Archives: September 2013
THE DOUBLE TRAILER: Audiences who like this sort of thing…will like this sort of thing
A genre in film is analogous to a commodity category in non-experiential consumer products. Marks of generic or categorical membership represent bids to fulfill expectations, to anticipate desires and rationalize their satisfaction. Trailers, whose typical and predictive markers are the … Continue reading
Posted in Readings
Tagged convention, doppelganger, dostoevsky, formulae, genre, inaccessible, independent film, james fox, Jesse Eisenberg, kafka-esque, mia wasikowska, movie marketing, noah taylor, psychological drama, richard ayoade, the double, uncompromising, wallace shawn, yasmin paige
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MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation
Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading
BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove
COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged audiences, bad robot, best marketed films of 2013, forbes.com, great gatsby, iron man 3, j.j. abrams, johnny depp, long ranger, man of steel, market research, movie marketing, movie promotion, movie trailers, paramount, scott mendelson, star trek: into darkness, studio marketing departments, warner bros., white house down, world war z, worst marketed films of 2013
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