Tag Archives: man of steel

BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove

COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading

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MAN OF STEEL Teaser: Another Key Art Award Winning Preview

While I love writing about teasers because they’re so creatively wide-ranging yet constrained in length, this teaser has the added attraction of having been presented a gold medal at the the 2012 Hollywood Reporter Key Art Awards. The teaser is … Continue reading

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