Tag Archives: hollywood reporter

New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.

By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading

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MAN OF STEEL Teaser: Another Key Art Award Winning Preview

While I love writing about teasers because they’re so creatively wide-ranging yet constrained in length, this teaser has the added attraction of having been presented a gold medal at the the 2012 Hollywood Reporter Key Art Awards. The teaser is … Continue reading

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GOLD MEDAL TRAILER: “Shame” Red Band preview wins the Key Art Award in the AV category

Steve McQueen‘s devastating portrait of sexual addiction –Shame– won critical acclaim last year, assisted, no doubt, by Michael Fassbender‘s widely discussed and extremely revealing performance. At the recent 41st Annual Hollywood Reporter Key Art Awards, its Red Band trailer was … Continue reading

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