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Tag Archives: movie trailer
ALL IS LOST Trailer: The Elemental Rhythm of Movie Marketing
Reviews for All Is Lost highlight the film’s paucity of dialogue. In this film about a lone American sailor struggling to survive in the vastness of the Indian ocean after his boat’s hull is punctured by an errant shipping container, … Continue reading
MITTY TRAILER: Compelling and Connecting with Color
I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading
Posted in Readings
Tagged ben stiller, blue, fantasy, gravity, instinct, kristen wiig, life magazine, movie marketing, movie trailer, my head is an animal, of monsters and men, psychology, red, sean penn, thurber, walter mitty
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MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation
Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading