Tag Archives: kristen wiig

MITTY TRAILER: Compelling and Connecting with Color

I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading

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DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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BRIDESMAIDS TRAILER: Uber Chick-Flick Positioned for the Apatow Dude Demographic

I asked our trailer editor at SizzlePitch to name a trailer that impressed him. He mentioned that for Bridesmaids, a film he hadn’t intended to see, until he watched the preview. In his recollection, it contained all the best gross-out … Continue reading

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