Tag Archives: tv spots

DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Posted on July 17, 2013 by Frederick Greene

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading →

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HATE CAMPAIGN ADS BUT LOVE TRAILERS? A comparison & contrast

Posted on November 13, 2012 by Frederick Greene

“DOING FINE” “FIRMS” In the 2012 presidential campaign, it is estimated that nearly 1 billion dollars was spent purchasing :30 and :60 second advertisements on behalf of the candidates by their parties, their re-election committees and their Political Action Committtees … Continue reading →

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SELLING SHORT (Part II): Brief TV spots for Diary of a Wimpy Kid & The Expendables 2.

Posted on August 7, 2012 by Frederick Greene

In last week’s post, I described formal qualities of a short (:10 to :20) tv spot, as well as typical content and positioning strategies of this trailer subgenre. In this post, I wanted to consider the short spots for a … Continue reading →

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