Tag Archives: lionsgate

YOU’RE NEXT TRAILER: Irony, Mystery, Interpellation

Made in 2011 and screened for festival audiences that year, You’re Next, directed by Adam Wingard from a script by Simon Barrett, is that rare, lucky horror film, plucked from obscurity and given a big-budget, full-press campaign by major studio, … Continue reading

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BUFFALO 66 TRAILER: Breaking the Rules / Representing the Film

Jijo Reed, a veteran trailermaker and producer, (and my boss at SizzlePitch), recommended this trailer to my attention, saying he loved how Vincent Gallo flouted the conventions of trailer production while making such a memorable and effective piece of film … Continue reading

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SELLING SHORT (Part II): Brief TV spots for Diary of a Wimpy Kid & The Expendables 2.

In last week’s post, I described formal qualities of a short (:10 to :20) tv spot, as well as typical content and positioning strategies of this trailer subgenre. In this post, I wanted to consider the short spots for a … Continue reading

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