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Tag Archives: Trailers
New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.
By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading
Do Film Trailers Lie To Us?
Apologies for regular readers of this blog, but I plead the Holidays and work obligations for my derelictions from regular posting. I’m delighted to report that our Trailer Audience Survey is ongoing, with participation buoyed and rising since the recent … Continue reading
A SHORT HISTORY OF COMING ATTRACTIONS: Corrections, Exceptions & Affirmations
Wired Magazine recently (June 18, 2013) published a series of articles on movie trailers that was remarkable for its breadth, analysis and research. Lest these separate pieces fail to achieve adequate distribution and consideration, I wanted to do my part. … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged aspect ratio, coming attractions, Dr. Strangelove, history of the movie trailer, independence day, jason kehe, kaleidoscope, kanew, katie m. palmer, Keith Johnston, kubrick, pablo ferro, roland emmerich, Trailers, wired magazine
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