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Category Archives: Introductory and Reference Post
Watching the Trailer, a research project that examines trailer audience uses, reactions and attitudes, has launched
Greetings Movie Trailers 101 readers and visitors. As habitues may kindly recall, I’ve been collaborating with fellow trailer scholars Dr. Keith Johnston and Dr. Ed Vollans of the University of East Anglia, Norwich, UK, on a survey of movie trailer … Continue reading
A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS
Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post
Tagged " trailer, coming soon: film trailers and the selling of hollywood technology, four weddings and a funeral, frames cinema journal, Keith Johnston, movie marketing, practical advice, promo, shaun farrington, trailermaker, tv spot, uea, zealot uk
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TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!
[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged charlize theron, dr. keith m. johnston, hugh jackman, jason kehe, katie m. palmer, movie marketing, norwich, prometheus, skip chaisson, skip film, Trailers, tweaser, twitter, uea, vinedotcom, wired magazine, wolverine, x-men
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