Monthly Archives: April 2013

PAIN & GAIN TRAILER: Marketing Fun in the Sun

Posted on April 26, 2013 by Frederick Greene

Occasionally, I remember to celebrate– and not merely anatomize–trailers in this space, in imitation of my fan-boy/girl peers on other trailer-focused websites and blogs. As I watched and rewatched the official trailer for director (rather than producer only) Michael Bay’s … Continue reading →

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BOOK TRAILERS: Selling Words with Images Part I of ?

Posted on April 18, 2013 by Frederick Greene

I’ve blogged before in this space about book trailers as an extension of the “preview of coming attraction” phenomenon into the world of publishing. Book trailers, as I’m frequently asked, are pretty much like what you’d think they’d be: audio-visual … Continue reading →

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SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.

Posted on April 16, 2013 by Frederick Greene

Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading →

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