Monthly Archives: April 2012

SNOW WHITE AND THE HUNTSMAN TEASER: From a Marketing Perspective, Perhaps the Evil Queen is Fairest

Posted on April 27, 2012 by Frederick Greene

The teaser trailer for Snow White and the Huntsman was released in November 2011, one week before the Kristen Stewart/ Bella Swan madness reached its peak with the release of Twilight: Breaking Dawn. And yet, Snow White (Kristen Stewart) and … Continue reading →

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THINK LIKE A MAN: African-American audiences surprise the industry yet again.

Posted on April 24, 2012 by Frederick Greene

“The No. 1 movie in North America over the weekend, and by a long shot (sorry, Zac Efron), came as a surprise to the movie industry: Think Like a Man,” a low-budget ensemble comedy aimed at African American audiences took … Continue reading →

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NEWS CYCLE TRAILERS: Pull the Stunt and Let the Amateurs* Market the Film

Posted on April 19, 2012 by Frederick Greene

Sacha Baron Cohen has been confounding interviewers and interviewees since his break-through Ali G days. A comic descendent of Lenny Bruce and Andy Kaufman, he’s a fearless and occasionally brilliant performance artist and a consummate because shameless and gonzo promoter … Continue reading →

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