Tag Archives: slate

NEWS CYCLE TRAILERS: Pull the Stunt and Let the Amateurs* Market the Film

Posted on April 19, 2012 by Frederick Greene

Sacha Baron Cohen has been confounding interviewers and interviewees since his break-through Ali G days. A comic descendent of Lenny Bruce and Andy Kaufman, he’s a fearless and occasionally brilliant performance artist and a consummate because shameless and gonzo promoter … Continue reading →

Posted in Readings | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

Posted on January 20, 2012 by Frederick Greene

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading →

Posted in Introductory and Reference Post | Tagged , , , , , , , , , , , , , , , , | 1 Comment