Tag Archives: copywriting

JACK THE GIANT SLAYER: Is this Un-enthusiastic Marketing?

About the prospects of Jack The Giant Slayer, (slated for June of ’12, but pushed back to March 1st), Box Office Mojo had this to say: “Unfortunately, Jack now faces direct competition from Oz The Great and Powerful for family … Continue reading

Posted in Readings | Tagged , , , , , , , , , , | Leave a comment

AWARD WINNING COPY: Finalists for the Key Art Awards Oct. 17th

The trailer for Tim Burton‘s Frankenweenie, which opened recently to disappointing box office numbers, was neither the official trailer #1 nor the official trailer #2, as designated on YouTube. Instead, it was identified by the title “Be Thrilled/Homage,” which is … Continue reading

Posted in Readings | Tagged , , , , , , , , , , , , | Leave a comment

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading

Posted in Introductory and Reference Post | Tagged , , , , , , , , , , , , , , , , | 1 Comment