Tag Archives: box office mojo

JACK THE GIANT SLAYER: Is this Un-enthusiastic Marketing?

About the prospects of Jack The Giant Slayer, (slated for June of ’12, but pushed back to March 1st), Box Office Mojo had this to say: “Unfortunately, Jack now faces direct competition from Oz The Great and Powerful for family … Continue reading

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CLOUD ATLAS TRAILER: Marketing the Hard to Describe Movie

Box Office Mojo predicted the difficulties faced by Cloud Atlas in finding an audience in these paragraphs from an Oct. 25th article anticipating new releases and their likely box office expectations: “Opening at 2,008 locations, Cloud Atlas has the most … Continue reading

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LOOPER TEASER: Or What do you have to do to get a great opening weekend?

Box Office Mojo had this to say about Looper’s opening weekend gross of $21M: “Looper’s good-not-great opening inforces [sic?] the challenges inherent in selling an original, R-rated sci-fi movie. Previews were jam-packed with quality information: they clearly articulated the movie’s … Continue reading

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