Tag Archives: matrix

CLOUD ATLAS TRAILER: Marketing the Hard to Describe Movie

Box Office Mojo predicted the difficulties faced by Cloud Atlas in finding an audience in these paragraphs from an Oct. 25th article anticipating new releases and their likely box office expectations: “Opening at 2,008 locations, Cloud Atlas has the most … Continue reading

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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way

Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading

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