Monthly Archives: March 2012

BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic

Posted on March 29, 2012 by Frederick Greene

In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading →

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THE HUNGER GAMES TEASER: A Viral Reading Campaign?

Posted on March 27, 2012 by Frederick Greene

In the :58 teaser for The Hunger Games, there is no explanation of the title, no explanation of the premise, no description of the “world” entered, other than the audio-visual evidence that a female archer is under assault in a … Continue reading →

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TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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