Tag Archives: technology

TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading

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Trailers are and Trailers do…..Insights from Scholars rather than trailermakers

“The Production of a film includes the making of its “consumable” identity. Certain filmic elements are developed into a premeditated network of advertising and promotion that will enter the social sphere of reception. Such an intricate relation between film and … Continue reading

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X-Rated Trailers – Sexploitation Marketing in 1970's Hard Core Previews

(note: this is an age gated trailers. You must be 18 to view) Director Stephen Gibson’s The Lollipop Girls in Hard Candy preview opens with a zoom in of an “IN 3-D” text block, which is immediately followed by a … Continue reading

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