Monthly Archives: July 2013

A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS

Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading

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DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading

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