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Monthly Archives: July 2013
A SUCCESSFUL VETERAN TRAILER MAKER EXPLAINS HIS BUSINESS
Shaun Farrington is the founder and creative director of Zealot, a creative marketing company with offices in Sydney, London and New York. He’s a client I’ve worked with over the years since 2007, and a exceedingly pleasant, thoughtful and successful … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post
Tagged " trailer, coming soon: film trailers and the selling of hollywood technology, four weddings and a funeral, frames cinema journal, Keith Johnston, movie marketing, practical advice, promo, shaun farrington, trailermaker, tv spot, uea, zealot uk
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“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing
[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading
Posted in Observations and Provocations, Readings
Tagged "now you see me", analysis, box office, caper, fort da, Freud, heist, individuation, isla fisher, Jesse Eisenberg, mark ruffalo, michael caine, morgan freeman, movie marketing, movie trailer, muhammad ali, psychological development, rotten tomatoes, self-conscious, woody harrelson
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