Tag Archives: michael caine

“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading

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THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary

FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading

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THE DARK KNIGHT First Trailer: A student reading & analysis

[Editor’s Note: One of my students recently submitted this analysis of The Dark Knight theatrical trailer for his required weekly journal. I was gratified to see the application of my “how to read a trailer” worksheet, and impressed by his … Continue reading

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